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Jun 18, 2024

Gustavo Cruz, CEO of Mintech Brazil and Dorival Dourado Jr., business advisor

In this new video of the web series #AliadosOsher, Gustavo Cruz, CEO of Mintech Brazil, and Dorival Dourado Jr., Angel Investor and Business Advisor, highlight the success cases that make it one of the leading mobile data specialists in Brazil with solutions aimed at banks and financial institutions. Mintech Brazil recently reached a total of 16 million cell phones through its innovative technology, enabling real-time identification of consumer behavior, increasing performance and effective results. “Our lives today are on mobile. It is with us 24 hours a day. We can identify the life moment of that consumer and their needs,” points out Dourado. With Mintech's solution focused on credit recovery, it is possible to significantly optimize the return of collection actions in banks. "There were 200 thousand accounts in a collection portfolio, where after 45 days comparing a control group A and B, with the same profiles, one using Mintech and the other using traditional strategies, we had triple the agreements generated and double the financial result," Cruz explains. Another very effective application is in fraud prevention in the digital world, especially in preventing shell accounts, whose case was also highlighted in the video and has a direct impact on the credibility and image of financial institutions. Mintech is one of the co-investments of Osher Investimentos and, as Dourado emphasizes, “it has a very cohesive and productive group of investors, where Osher stands out for being present at all these stages of business development that we mentioned.”